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Urban Healthcare Initiative Program Wins International Hermes Creative Awards

Urban Healthcare Initiative Program Wins International Hermes Creative Awards For Program Created to Redefine and Reinvent Healthcare in African American and Latino Communities

Groundbreaking “Knowledge Is Power” Web-Based Video Series, which Seeks to Empower Urban Communities through Straight Talk about Dire Health Issues, Wins Gold in Three Categories

EAST ORANGE, N.J.–(BUSINESS WIRE)–The Urban Healthcare Initiative Program (UHIP) has won three gold statuettes at this year’s international Hermes Creative Awards for its groundbreaking, innovative web-based video series aimed at addressing the dire need for better quality of life in urban communities.

#UHIP Wins Int’l Awards 4 Program Reinventing #Healthcare in #AfricanAmerican & #Latino Community. #KnowledgeIsPower

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UHIP’s “Knowledge Is Power” video series was singled out for its outstanding work in the Non-Profit, Educational and Medical categories. “We are so honored to be recognized and to have won,” said founder, Dr. Alexander Salerno.

Dr. Alexander Salerno is a second-generation physician of Salerno Medical Associates, a primary care, multi-specialty practice serving Northern New Jersey’s urban communities since the early 1950’s. Dr. Alexander Salerno launched the Urban Healthcare Initiative Program, also known as UHIP, in 2010 after becoming frustrated with healthcare outcomes in his urban community. “There is a growing disparity when it comes to healthcare metrics and healthcare outcomes in our urban communities. As a result, there is failing quality of life. It does not have to be that way. Through education, I believe we can empower people to take control of their health,” said Dr. Alexander Salerno.

The series features respected physician influencers, including Dr. Alexander Salerno, taking on some of the most pressing health issues in urban communities. Video topics range from “Man Up,” which addresses the need for prostate screenings, to “Cut Your Hair, Cut Your Health Risks,” an event held at a local barber shop. In addition to physicians, UHIP teams up with notable celebrities like Hip Hop legend Rev Run of RUN-DMC, Indy race-car driver Charlie Kimball, and legendary actor and performer Ben Vereen to help spread the message of health. They reach out to the community through community mainstays like churches, community centers and barber shops. “We are up against long-held cultural attitudes toward healthcare and the healthcare system,” said UHIP Community Outreach Liaison, Kelvin Roberson, “By joining forces with local religious leaders and respected members of the community, we find the community is more receptive to our message.”

“We hope awards like this can help us expand our reach and bring this important message of health to urban areas across the country and around the world,” said Dr. Alexander Salerno. To find out more about the videos series and see the videos that were honored click here. To see UHIP’s complete video library, visit www.uhipnj.org.

About UHIP

UHIP (Urban Healthcare Initiative Program) is a 501 (c) 3 non-profit, community-based urban healthcare provider founded in 2010. Its mission is to educate inner-city residents in northern New Jersey about health problems affecting their communities, promote preventive healthcare, regular medical screenings, and coordinate the provision of healthcare services to individuals who may not have the ability to receive such services. UHIP reaches out to the community in innovative ways through local pillars and mainstays of the community like churches, barbershops, and community centers. For more visit www.uhipnj.org

About Hermes Creative Awards

The Hermes Creative Awards are an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. The Awards are sponsored by the Association of Marketing and Communication Professionals. The Association was started in 1995 as a means to honor outstanding achievement and service to the communication profession. As part of its mission, AMCP fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organization

Contacts

For Urban Healthcare Initiative Program
Kendra O’Connor, 917-583-4336
212-520-4295
info@eliasworldmedia.com

United Healthcare Top Healthcare Metrics Provider

Salerno Medical Associates and Dr Alexander G Salerno recognized by United Healthcare as a top healthcare metrics provider for innovative and pioneering healthcare outcomes.

Award Winning Outcomes as Healthcare Metrics Provider

healthcare metrics provider

 


Since 2001, Dr. Alexander G. Salerno has led Salerno Medical Associates in East Orange, New Jersey. Dr. Alexander Salerno focuses largely on urban communities and on delivering patient education about both medical and behavioral health issues.

NJBIZ Honors Dr. Alexander Salerno

Dr. Alexander G Salerno of Salerno Medical Associates was named a finalist in the Physician of the Year category in the 2011 NJBIZ Healthcare Heroes awards program. The award program, produced by NJBIZ, New Jersey’s premiere business news publication, is sponsored by Horizon Blue Cross Blue Shield of New Jersey, Hackensack University Medical Center, New Jersey Hospital Association, NJTopDocs.com, and WithumSmith+Brown, PC.

The Healthcare Heroes awards program recognizes excellence and innovation, honoring individuals and organizations making a significant impact on the quality of healthcare in New Jersey. Finalists were selected in eleven categories: Corporate Achievement, Education Hero–Individual, Education Hero–Organization, Hospital of the Year, Innovation Hero–Individual, Innovation Hero–Organization, Nurse of the Year, Nursing Home/Assisted Living Facility of the Year, Physical Therapy Rehabilitation Center of the Year, Physician of the Year, and Volunteer of the Year.

HealthcareHeroes-SalernoFinalists and winners were chosen by an independent panel of judges including: Donald J. Cinotti, MD, Medical Society of NJ; David Knowlton, New Jersey Health Care Quality Institute and D.N. Lombardi, Ph.D., USMC.

The Healthcare Heroes awards finalists were recognized and the winners in each category were announced during a breakfast awards ceremony on June 21, 2011 at the Palace in Somerset Park in Somerset, New Jersey.

For more information about the NJBIZ Healthcare Heroes awards program or to register for a future event, please visit www.njbiz.com/events.

 


Since 2001, Dr. Alexander G. Salerno has led Salerno Medical Associates in East Orange, New Jersey. Dr. Alexander Salerno focuses largely on urban communities and on delivering patient education about both medical and behavioral health issues.

NJBIZ Honors UHIP

NJBIZ Honors UHIP

Somerset Park, NJ (June 23, 2015). Urban Healthcare Initiative Program (UHIP) has been named a finalist in the Innovation Hero Organization category in the 2015 NJBIZ Healthcare Heroes awards program. The award program, produced by NJBIZ, New Jersey’s premier business news publication, was sponsored by Horizon Blue Cross Blue Shield of New Jersey, Hackensack University Medical Center, CareOne Management, LLC, Comcast Business, Brach Eichler, LLC, New Jersey Hospital Association, and New Jersey Innovation Institute.

The Healthcare Heroes finalists were recognized and the winner in each category was announced during an awards breakfast and ceremony on Tuesday, June 23, 2015 at The Palace at Somerset Park in Somerset, New Jersey. The honorees were also highlighted in a special supplement to NJBIZ.

The Palace at Somerset Park hosted over 400 guests, where everyone came together to celebrate these courageous and noble healthcare specialists and organizations. The event began promptly at 8 AM with networking and breakfast and was followed by the awards presentation. The presenting and major sponsors, Kevin Conlin, Horizon Blue Cross Blue Shield of NJ, Jose Lozano, Hackensack University Medical Center, Tim Hodges, CareOne Management, LLC, Rich Scheid, Comcast Business, John Fanburg, Esq., and Brach Eichler, LLC, presented the awards on stage to each honoree.

The finalists and winners were chosen by an independent panel of judges including: Wardell Sanders, New Jersey Association of Health Plans, Dr. Chadwin Sandifer, Fairleigh Dickinson University | School of Pharmacy and Judy Schmidt, New Jersey State Nurses Association. The three judges evaluated the nominations using a scoring system based on heroic actions or programs, impact of nominee’s heroic actions and accomplishments within healthcare.

For more information about the NJBIZ Healthcare Heroes awards program, please visit www.njbiz.com/events.

 


Since 2001, Dr. Alexander G. Salerno has led Salerno Medical Associates in East Orange, New Jersey. Dr. Alexander Salerno focuses largely on urban communities and on delivering patient education about both medical and behavioral health issues.